The peak season for going out to sea is approaching, and there is still a month away from Halloween; the bursting of orders is just around the corner, and the ever-increasing consumption season is continuing to push up the final battle of going out to sea at the end of the year.
For many Americans, the annual year-end purchases have long become the most ceremonial activity before the festival. Holidays under the influence of the epidemic need a little warm atmosphere too much. Some people have already begun to prepare gifts and festival-related arrangements in advance.
Halloween counts down one month, cross-border logistics has become a new problem
As the fourth quarter of the "first" Halloween, Google Trends data shows that related searches have continued to rise in popularity since August and remain high.
In the past, this traditional festival of buying, buying and buying has brought huge economic effects.According to the annual survey conducted by NRF Prosper Insights & Analytics, it is predicted that consumer spending on Halloween-related goods this year is expected to reach a record high of US$10.14 billion. , Higher than the USD 8.05 billion in 2020. Obviously, for cross-border e-commerce practitioners, this is a business opportunity that should not be missed!
October is approaching, and Halloween has officially entered a month's countdown. Many Halloween items such as decorations, top decorations and colored lights have been sold out in the U.S. market. Various costumes, cosmetics, accessories, masks, wigs, drinks, horror movies, and horror and novel items are also in short supply. .
In fact, the two major factors, including the continuous increase in raw material prices and the sharp decline in international shipping capacity, have caused the new embarrassment of the imbalance between supply and demand in the holiday market this year. The indisputable fact is that many American retailers have increased the price of Christmas trees this year by 20% to 25% in advance to keep up with the soaring transportation costs.
The reason is that the epidemic began last year, and the daily operations of European and American ports were affected. In addition, strikes in some ports caused ship delays and port congestion, resulting in continuous price increases on international shipping routes. International air transportation is also subject to constant fluctuations due to passenger aircraft resources.
Containers have become a sign of shipping imbalance. Statistics show that there are about 10,000 to 15,000 containers stranded in California, and more than 50,000 empty containers are piled up in Australian ports. The situation of empty containers is becoming increasingly difficult to return, which puts cross-border sea practitioners in a dilemma that is difficult to make decisions.
Perhaps, the high sea and air prices will continue for another two to three years; but more importantly, as the peak season is approaching, how can practitioners who go to sea solve the thorny problems of cross-border logistics?
Made in China to go to sea, calling for new answers to cross-border logistics
As early as the outbreak of the epidemic, the manufacturing capacity of the world was greatly reduced. After a short break, orders from the world flew like snowflakes to China, which was the first to control the epidemic.
The customs and traders of the "World Supermarket" in Yiwu, Zhejiang, and the Guangdong factory owners of the "World Factory" have already stepped up the production and delivery schedule as early as half a year ago, in order to send to the United States and Europe before the biggest holiday season this year. The country delivers high-selling commodities.
According to customs statistics, in the first five months of this year, China’s exports reached 8.04 trillion yuan (1.24 trillion U.S. dollars), an increase of 30.1% year-on-year and an increase of 23.6% year-on-year.
When cargo ships from all over the world are destined for China, and the power of the world is combined to start a buy-buy-buy model from China, and ocean shipping prices continue to operate at a high level, this means that high cross-border logistics costs will eventually be passed on to overseas traders and merchants. consumer.
Pitney Bowes, stable logistics partner
At any time, stable logistics channels, localized delivery and even return services are the common needs of cross-border buyers and sellers. Cross-border logistics under the influence of the epidemic has truly become a key factor affecting the market.
Facing the long-distance travel between China and the United States, logistics solutions that account for more than 30% or more of the cost have become a key role that directly affects consumer satisfaction.
As the world's leading logistics service provider, Pitney Bowes has extensive maritime transportation experience and localized service capabilities. It provides logistics services for more than 90% of Fortune 500 companies around the world and handles more than 1 billion parcels each year. , A nationwide transportation network with standardized and strong coverage has been developed.
Pitney Bowe has opened up a complete cross-border logistics and supply chain service from commodity entry declaration, to branch line transportation, to each delivery address, and even complete cross-border logistics and supply chain services. Through nearly a hundred parcel sorting centers, hundreds of transportation routes across the United States are connected, and each U.S. zip code is fully covered, shortening the cycle time of local market traffic and improving peak customer experience.
When the sea season is approaching, a truly suitable logistics partner will eventually help you!